DNA Baits The Bug Shelf Life Boilie 1kg is a boilie built around insect-based protein, a sustainable protein source that became available to bait makers after EU legislation approved processed animal proteins from insects in aquaculture feed in 2017. DNA Baits worked with a Black Soldier Fly meal producer to source a consistent, high-quality meal, choosing a defatted version rather than a standard high-fat insect meal. That choice delivers higher protein levels than traditional insect meals and lets oils be added during production to balance omega-3 levels, so the bait offers solid nutrition for carp while staying environmentally sustainable. The Bug also includes several standout ingredients beyond the core functional components found across the DNA Baits range. Poultry meat hydrolysate, in both powdered and liquid forms, gives a savoury profile that differs from the usual liver hydrolysates; it is highly soluble, fat-free, and rich in free amino acids that stimulate a fish's olfactory and gustatory receptors. Powdered fermented maize hydrolysate boosts palatability and solubility, adding a distinct taste. A microscopic crustacean extract serves as a sustainable alternative to krill and fish proteins, again rich in free amino acids for maximum attraction. Despite the insect base, The Bug has an unexpected creamy, chocolate-malt aroma, achieved with a creamy powdered taste enhancer and a proven flavour blend used across the DNA Baits range. The result is a nutty, creamy taste that carp find hard to resist. The bait keeps an old-school feel despite its innovative ingredients, which should give anglers confidence in its appeal. One thing to note is that the colour of insect meal can vary through the year due to differences in production processes and the substrate fed to the larvae, so the appearance of The Bug may change slightly. Quality remains consistent regardless.