Privacy policy

TackleWow ("we", "us") operates tacklewow.co.uk, a price comparison service for fishing tackle sold by third-party retailers across the UK. We are the data controller for the personal data described in this policy.

TackleWow, [registered address], United Kingdom. Company number: [company number]. If you have any questions about this policy, contact us at hello@tacklewow.co.uk.

• Account details you give us: name, email address, password (stored hashed).
• Messages you send us through the contact form: name, email address, and the content of your message.
• Usage data collected automatically: pages viewed, searches run, device and browser type, and approximate location from your IP address.
• Cookie data — see "Cookies" below.

• To run your account, save your searches, and send price-drop alerts you sign up for.
• To reply to enquiries sent through the contact form.
• To keep the site working, secure, and fast, and to understand how it's used.
• To meet our legal obligations.

We do not sell your personal data. We are not the seller of any product shown on the site — clicking through to buy takes you to the retailer's own site, which has its own privacy policy covering that purchase.

We use essential cookies to keep the site working (for example, remembering your session) and analytics cookies to understand how the site is used. You can control or delete cookies through your browser settings at any time.

We share data with service providers who help us run the site (hosting, email delivery, analytics), under contracts that require them to keep it secure and use it only as we instruct. We may also disclose data if required by law.

We keep account data for as long as your account is active, and contact-form messages for as long as needed to resolve your enquiry, after which they are deleted or anonymised.

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate data.
• Ask us to delete your data, or restrict how we use it.
• Ask for your data in a portable format.
• Object to certain uses of your data, including marketing.

To exercise any of these rights, email hello@tacklewow.co.uk. You can also complain to the UK Information Commissioner's Office (ico.org.uk) if you're unhappy with how we've handled your data.

We may update this policy from time to time. We'll post the new version here with an updated date.